Welcome to Getko’s Small Business Resource
Center
If your question is, “What
am I doing here?”
this is your answer, in one sentence:
Direct mail works, and
Getko is here to help you make it work better than
you’ve ever imagined.
If you’ve used direct mail profitably…
…then you’ll really be able to look forward
to using it again. Getko offers you names you can’t
get anywhere else … names so fresh, you’ll
reach them first! … names at rates you’re
going to like. Call us toll-free at 1.800.642.8732
and let’s discuss.
If you’ve used direct mail unprofitably…
…chances are it may not have been your offer
(see below) but inappropriate lists. Don’t abandon
this responsive medium. Instead, try Getko’s
responsive lists. Call us toll-free at 1.800.642.8732
and let’s discuss.
If you’ve never dipped a toe into direct
mail…
…you really should. Lists are more targeted
than ever, and individuals are more responsive than
ever. Tell us what you want to sell, and to whom.
We’ll match your offer to a powerful homeowner
list. Call us toll-free at 1.800.642.8732 and let’s
discuss.
Your first question: What’s my offer?
Three factors enter into a successful direct mail
offer:
- The matchup between seller and sellee.
- The advantage you offer – price? uniqueness?
what?
- Clarity of the offer.
When a direct response mailing doesn’t pull
the way it should, chances are that one of those three
areas is deficient. Getko’s data specialists
are on hand to offer advice and tips and to help assure
you that your mailing is at maximum thrust.
Direct mail can keep your bank account healthy!
- The typical business, large or small, loses 20%
of its customers or clients each year, just due
to moving. Add deaths or change of situation and
you have a big number. Direct mail can replace those
lost customers … and then some.
- You cast as huge a shadow as your direct mail
can generate. Small companies not only can compete
head-to-head with big ones, they can beat them and
in turn become big companies themselves.
- Getko’s homeowner lists typify the direct
mail advantage. Customers never have to visit your
premises to buy, and you can mail five thousand
pieces or five million pieces. You’re in command!
- Why
direct marketing can benefit your business
- 10
direct marketing mistakes to avoid
- The
anatomy of a good direct mail piece
- Direct
mail copy that sells
- “Business
Mail 101” from the U.S. Postal
Service for information on sorting your mail, requirements
for bulk rates and more.
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