We’ll bring them to you. You take it from there.

PINPOINT®

Getko’s hot, new Deluxe Postcard direct mail, targeting prime prospects.

You already know:
Response from personalized direct mail is typically 3 or more times higher than non-personalized mailings.

Maybe you don’t already know:
Pinpoint is unique in reaching new homeowners.

You just say, “Go.” We handle the mailing, front to back. We’ll…

  • Typeset and lay out your marketing message or offer.
  • Scan, size and position your logo and proprietary graphics.
  • Send you a creative proof for review.
  • Mail to lucrative new homeowners or to your house file to reach your own customer base.
  • Produce, address, stamp and mail your postcards.
  • Manage frequency mailings on a monthly schedule.
  • Mail you a sample to confirm the timing of the mailing.
  • Produce and mail overruns (if requested).

Pinpoint is state of the art, geared to 21st century response.

PERSONALIZED: Addressing your prospects by name increases readership and response.

HEROIC SIZE: 5½” x 8½” — Stands out in the mailbox.

FULL-COLOR FRONT IMAGE: This colorful, glossy reproduction of the Welcome Wagon Address Book cover is instantly recognizable. The quick and positive result: a unique “trust factor” that sets you apart from your competition.

YOUR CUSTOM MESSAGE OR OFFER: In B/W. Choose one of our templates or send us your camera-ready art. Custom imprinting on the front and back is available at no charge for orders of 10,000+.

CHOICE OF FREQUENCY: You decide the level of exposure that’s right for your business:

  • One-time mailings are well-suited for large volume mailings or for budget-conscious businesses.
  • Repeated mailings to the same households over a period of time offer optimal exposure and are especially effective when targeting smaller, niche markets (like new homeowners).

PINPOINT: TARGET MARKETING AT ITS BEST

The New Homeowner Database
There is no better list for reaching your best prospects. Not anywhere.
More than 300,000 new homeowners nationally per month. Pinpoint reaches the new homeowner within 3-6 weeks of the real estate closing, while they are actively looking to establish relationships with merchants and professionals in their new community. Send monthly mailings to those new homeowners who received your sponsored Address Book … or mail to the cumulative total of homeowners who moved into your target area during the previous 6 or 12 months, or more (our homeowner data goes back to 1996!).

Proprietary Lists
There’s no place like home. Not anywhere.
Your “house” file (database of your existing customers) is an ideal source of responsive names. Pinpoint your own customers with a special offer or “reminder” mailing. Send us your data in any electronic file format. (Of course, all names you forward are secure and private.) There’s no discount for using your own list, but there’s also no extra charge – we import and format your file for free.

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