Frequently Asked Questions
GETKO’s DATA FILES
DELIVERY OPTIONS
PAYMENT/ INVOICING OPTIONS
GETKO’s DATA FILES
How is Getko’s New
Homeowner file compiled?
The file is compiled by title transfers of homes throughout
the country as they are recorded at the town and county
offices. Getko’s data acquisition team gathers
the real estate closing data from county clerks across
the country on the same day it is posted.
How often is the file updated?
We update our files once per week.
What is your deliverability
rate?
We guarantee a 98% delivery rate.
How long has the new homeowner
been in the home before I receive the data?
The names are in our database roughly 3 weeks after
closing date.
Are there any new home constructions
or co-ops on the file?
There are no new constructions, co-ops, refinancers,
or empty lots on our file. We scrub our data so thoroughly,
you only get new homeowner names. Remember, Getko
mails our own file every month. We won’t tolerate
low deliverability – and neither should you.
What’s the difference
between a new homeowner file and a new mover file?
New movers files may include new homeowners, but they
also consist of apartment renters, students and other
transients. While these names might be suitable for
some offers, they don’t share the same desirable
demographic profile as new homeowners: financial stability,
heavy mail-order purchasers, powerful spending on
home-related items and big-ticket merchandise, new
purchasing habits. Read
more about why the new homeowner is a lucrative source
for new customers.
What percentage of the file
is male/female?
The file is comprised of roughly 90% male and 40%
female
Does your new homeowner
file contain phone numbers?
Yes, approximately 35% of our list has phone numbers.
Is the new homeowner file
scrubbed against the Do Not Call (DNC) list?
While we do not run our file through the DNC list,
consider this: the majority of new homeowners have
new phone numbers, which have not yet been registered
with the DNC list. And even after a phone number has
been registered, it takes three months for that number
to be added to the list. While the DNC list imposes
new restrictions on telemarketers, new homeowners
remain a viable target.
What types of offers does
the new homeowner file work for?
The purchasing profile of the new homeowner is what
makes this demographic so lucrative. New homeowners
have many needs and typically develop new purchasing
habits. Therefore, new homeowner families are a great
target for home and garden products, electronics,
catalogs, book clubs, financial offers, fund raising,
subscriptions and more.
I’m interested in
reaching established homeowners. How far back does
your homeowner data go?
Our established homeowner masterfile contains data
as far back as 1996.
What is the turnaround
time to process my count request?
We can respond to your count request the same day.
Call us at 1-800-642-8732 or email us for a fast count.
What is the turnaround
time once my order is placed?
We can have your data file to you within 24 hours;
even less if you really need it fast.
What is the minimum order
size?
400 names @25 cents each or $100.00 minimum.
How can I find out exactly
what pieces of information are contained in your files?
We can provide you with a file layout that shows all
data elements available. Specifically, our file layout
includes: name, address, phone number (where available),
purchase price of home, buyer and seller information.
If you’d like a file layout of one of our files,
we can send you one via fax or email. Just give us
a call at 1-800-642-8732 or email
us.
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DELIVERY OPTIONS
What output options are
available?
We can deliver your file in any of the formats below:
- Email
- PC Disks (ASCII) Comma Delimited
- Cartridge 3480
- FTP
- CD
What is a subscription?
Many of our clients like to contact the new homeowners
that move into their area every month on a rolling
basis. We provide data subscriptions to these clients
and automatically provide them with the new homeowner
data for each month.
Does Getko provide subscriptions?
Yes we have 3, 6 and 12-month subscriptions available
upon request.
If I sign up for a subscription,
when should I expect to receive my order each month?
Your data will automatically be sent to you during
the first week of each month.
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PAYMENT/ INVOICING OPTIONS
When will I receive an
invoice for my order?
Invoicing is done twice a month, the 15th and the
30th.
What payment options are
available to me?
All major credit cards and money orders are accepted.
Are net name arrangements
available?
Yes. Net deals are available and are predicated on
quantity. Please contact your account manager to discuss
a net name arrangement.
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